2016/17年本地5大「關公」災難
近年,不少品牌、 機構、社會名人,以至政府部門等都利用網上社交媒體與大眾溝通。 雖然藉此拉近了與大眾的距離,但同時很容易因處理危機不當而引發起公關災難。 單在2016-7年, 香港便爆發不少公關災難, 有網民戲稱「公關」倒說為「關公」, 「關公很忙」更一度成為熱話。...
Social Media 處理公關危機的5大要點
隨著互聯網的普及,網路言論越趨自由。網民的評論有如一把雙面刃,好的評論固然可以令大眾對企業有更好的印象,間接增加銷路,不好的評論、負評,可以令企業形象插水,影響企業的經營。 面對負評,如企業沒有及時處理,負面的訊息就會越滾越大,再經過媒體、網民的報導或轉發後,往往會發展成...
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Candidates in 2016 U.S. presidential election indeed made the best use of social media ever. Pre-election survey indicated the potential win