How does social media influence PR strategy?
Social media has become an integral part of our lives, and it has a significant influence on public relations (PR) strategy. In the past,...
How can the 7P marketing theory help achieve business success?
The 7Ps of marketing theory provide a framework for understanding how different elements of a marketing strategy can work together to...
公關危機處理的8步指南
任何組織隨時都可能發生公關危機，公司如何應對，可以決定事態的結果。在香港，危機可以是公司被指控違反當地法律或對公眾造成傷害的情況。擁有一個深思熟慮的計劃，以有效地應對危機，非常重要。以下是處理公關危機的8個步驟： 1. 確認危機：...
