How a market agency uses social listening
In toda y's digital age, social media has become a ubiquitous aspect of our lives. Social media platforms like Twitter, Facebook,...
How a PR agency uses social listening
In today's digital age, social media has become a primary source of information and communication. Social media platforms like Twitter,...
Social listening trends in Hong Kong
Social listening is the process of monitoring and analyzing social media channels to gather insights about customer sentiment, brand...
Online PR crises are a growing concern for businesses in Hong Kong
In Hong Kong online PR crises are a growing concern.Negative comments, accusations, or controversies on social media can seriously damage...
How does social media influence PR strategy?
Social media has become an integral part of our lives, and it has a significant influence on public relations (PR) strategy. In the past,...
How can the 7P marketing theory help achieve business success?
The 7Ps of marketing theory provide a framework for understanding how different elements of a marketing strategy can work together to...
