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Online PR crises are a growing concern for businesses in Hong Kong



In Hong Kong online PR crises are a growing concern.Negative comments, accusations, or controversies on social media can seriously damage a company's reputation and image. Many local businesses have faced similar issues due to mishandling online.


In recent years, several companies in Hong Kong have faced online PR crises. For example, in 2019, a Hong Kong airline faced backlash on social media after one of its passengers complained about an unpleasant experience on a flight. The passenger posted photos and a detailed description of the incident, which quickly went viral. The airline's slow response and lack of transparency further fueled the public's anger, leading to a decline in its reputation and business.


Another example is a local restaurant chain that faced criticism on social media for poor food quality and service. Customers posted photos and comments about their unpleasant experiences, which led to a significant decline in the chain's business. The restaurant chain responded by apologizing and promising to improve its quality and service, but it took several months to regain its reputation.


To deal with online PR crises, companies need to take effective measures. Here are some tips for crisis response:


  1. Establish an online crisis response plan: Companies should develop a response plan in advance to ensure a quick and effective response in case of a crisis.

  2. Respond quickly: When an online PR crisis occurs, companies should respond as soon as possible and not let things get worse.

  3. Listen and handle: Companies should listen to consumer opinions and take appropriate action based on their feedback.

  4. Communicate proactively: Companies should actively convey information to the public and communicate on social media.

  5. Learn and improve: Companies should learn from the crisis and improve their products or services to avoid future crises.


Overall, the online PR crisis is a serious problem that businesses need to face and solve. By establishing effective responses and plans, companies can minimize the damage and regain public trust.


Cathay Pacific Airways - faced an online PR crisis in 2019 after it was revealed that the airline had fired employees who had participated in or supported the Hong Kong protests. This led to a backlash on social media, with calls for boycotts and protests at the airport. The company issued apologies and took steps to improve its handling of the situation.


Hong Kong Disneyland - faced an online PR crisis in 2018 after a video of a tourist behaving badly in the park went viral on social media. The company faced criticism for its handling of the situation. The company issued apologies and took steps to improve its customer service and communication.


KFC Hong Kong - faced an online PR crisis in 2018 when a customer found a piece of plastic in their food. The incident was widely shared on social media, with many calling for a boycott of KFC restaurants. The company issued apologies and offered refunds to affected customers.


Nike Hong Kong - faced an online PR crisis in 2019 when it canceled the release of a limited edition sneaker that featured a controversial design. The decision led to a backlash on social media, with many accusing the company of bowing to pressure from China. The company issued statements defending its decision and emphasizing its commitment to respecting local cultures.


MTR Corporation - faced an online PR crisis in 2019 when it suspended service to several stations near the site of a protest. The decision led to a backlash on social media, with many accusing the company of being complicit in the government's crackdown on protests. The company issued statements defending its decision and emphasizing its commitment to public safety.


Uber Hong Kong - faced an online PR crisis in 2015 when several drivers were arrested for operating without a license. The incident led to a backlash on social media, with many accusing the company of flouting local laws and endangering passengers. The company issued apologies and worked with local authorities to resolve the situation.


Hong Kong Broadband Network - faced an online PR crisis in 2018 when it accidentally leaked the personal data of thousands of customers. The incident led to a backlash on social media, with many accusing the company of negligence and calling for stronger data protection laws. The company issued apologies and took steps to improve its data security measures



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