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Elice Lau,

Chief Operating Officer

Ms. Elice Lau is a seasoned leader in Corporate development of IT&T sector with a decade of proven track record. As an early adopter of big data analytics, O2O commerce and digital marketing, she leads K-Matrix with unparalleled growth by establishing unprecedented link between digital, social media, and brands. Being the COO of K-Matrix, Elice leads the company as a market pioneer and first mover in big data analytics and social market research

Dr. Chuan Siu Nam,

Co-founder and Chief Research Director

Software, Computing, Web 2.0, Chinese Language Processing Expert

Dr. Chuang Siu Nam holds a PhD degree in Computing from the Hong Kong Polytechnic University.

Dr Chuang has strong interest in the research area such as context-aware mobile computing, natural language processing, information retrieval and data mining. He directed the development of renowned system K-Matrix CI Analytics and Greater China's first Facebook monitoring tool K-Matrix CI SNS, supporting extensive analysis and real-time search for DBM, Weibo and Facebook.

Edmund Lee,

Co-founder and General Manager,Asia Pacific

Edmund Lee is a maven in Big Data, Social Media, UGC publications & editorial Analysis. He is the pacesetter with over a decade of solid experience in digital analytics. Being the Vice President of the Hong Kong Digital Analytics Association, a non-profit organization, Edmund strives to drive digital analytics professional to overcome the challenges as the advisor for Brand-Conscious Corporations and individual domain experts.

Felix Tang,

General Manager, China

Project Management Maven in PRC

Felix has more than 20 years of experience in multi-national corporations such as TNS-Research International, JWT-Always and ORIX as management role. His expertise in corporate operations and marketing research helps him with strong perspectives on driving gigantic corporations to turn digital intelligence into business planning.

Felix is seasoned in digital space including social media, UGC , editorial . Being the core member  of business development in China, Felix has  developed a proven track record of tier one corporate customers including  UnionPay, SAIC Motor, Masterkong, Ping An Insurance, SINOPEC, Haier, J&J.

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