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Elice Lau,
Chief Operating Officer

Ms. Elice Lau is a seasoned leader in Corporate development of IT&T sector with a decade of proven track record. As an early adopter of big data analytics, O2O commerce and digital marketing, she leads K-Matrix with unparalleled growth by establishing unprecedented link between digital, social media, and brands. Being the COO of K-Matrix, Elice leads the company as a market pioneer and first mover in big data analytics and social market research

Dr. Chuan Siu Nam,
Co-founder and Chief Research Director

軟體、運算、Web 2.0、中文語言處理專家


莊博士對上下文感知移動計算、自然語言處理、資訊檢索和資料探勘等研究領域有著濃厚的興趣。他主導開發了知名系統K-Matrix CI Analytics和大中華區首個Facebook監控工具K-Matrix CI SNS,支援DBM、微博和Facebook的廣泛分析和即時搜尋。

Edmund Lee,
Co-founder and General Manager,Asia Pacific

Edmund Lee is a maven in Big Data, Social Media, UGC publications & editorial Analysis. He is the pacesetter with over a decade of solid experience in digital analytics. Being the Vice President of the Hong Kong Digital Analytics Association, a non-profit organization, Edmund strives to drive digital analytics professional to overcome the challenges as the advisor for Brand-Conscious Corporations and individual domain experts.

Felix Tang,
General Manager, China

Project Management Maven in PRC

Felix has more than 20 years of experience in multi-national corporations such as TNS-Research International, JWT-Always and ORIX as management role. His expertise in corporate operations and marketing research helps him with strong perspectives on driving gigantic corporations to turn digital intelligence into business planning.

Felix is seasoned in digital space including social media, UGC , editorial . Being the core member  of business development in China, Felix has  developed a proven track record of tier one corporate customers including  UnionPay, SAIC Motor, Masterkong, Ping An Insurance, SINOPEC, Haier, J&J.

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