Gathering consumer insights is much easier with upgraded K-Matrix CI Analytics Tool. With over a decade of experience in extracting online mentions from most influential social media platform in Greater China, you can now make use of the latest function to capture and analyze the valuable insights from social media platform quickly and accurately with our CI Analytics Tool.
1. Smart Hot Terms Analysis
CI Analytics’ Smart Hot Terms function provides users a quick snapshot of discussion pattern and focus of a particular issue, which are being distilled from millions of daily mentions. Function includes: First tag level, Second level drill-down and relevant post listing.
2. Occasion-driven Email Alert
Advancing from daily email alert, KM’s Occasion-driven email alert allows you to set alerts to be triggered by mentions exceeding certain threshold. Users are free to set conditions, such as :
1) Content (total posts)
2) People (total authors)
3) Viewership (Total view count)
Reports will be sent by Push emails including but not limited to
Summary in English
✔Hot topics, SOV by location, platforms, boards, topic %risks
✔View, comments, report counts
✔Links to original sources
3. Enhancement on FB Database
Apart from monitoring your target discussion-based media, K-Matrix CI Analytics currently collects up to 100,000 Facebook Pages every day which can provide the true and representative insights of consumer’s life